Community Relations Director

Grand Rapids, Michigan, United States Full-time

Providence Life Services offers a full range of services for families who need retirement living, assisted living, rehab, skilled nursing, and more. Emerson Meadows, located in Grand Rapids, Michigan, our Assisted Living and Memory Care facility is seeking a full-time Community Relations Director.  


The primary purpose of your job position is to build and grow census by developing, selling, marketing and providing prospective residents and/or responsible parties with appropriate information and assistance in choosing an Assisted Living Campus.   


Summary of essential job functions

  • Responsible for accurately capturing and analyzing all inquiries to the facility via the prescribed tracking vehicle according to corporate standards.
  • Submits press release ideas to Director of Communications regarding all newsworthy items and events of public interest.
  • Submits weekly written reports to Community Manager and RMD on the status of admissions and marketing activities for the week.
  • Practices prudent fiscal management and closely monitors budget for marketing purposes.
  • Develops and coordinates community-based education seminars and lectures. Invites local community and church groups to utilize space for meetings.
  • Advises the Community Manager, Department Directors/Supervisors, etc., regarding the specific public relations matters of the facility.
  • Maintains a good public relations program that serves the best interest of the facility and community alike.
  • Comply with HIPPA regulations as it applies to the industry with special regards to resident privacy. 

Skills necessary

  • A Bachelor’s Degree from an accredited college/university or equivalent preferred.
  • Must possess three to five years sales experience, preferably in health care services.
  • Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations etc., as they relate to senior living.
  • Must possess the ability to plan, organize and effectively present ideas and concepts to community groups/agencies.
  • Must possess the ability to communicate effectively, orally, and in writing.
  • Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Community Manager.
  • Must possess the ability to establish, implement, and maintain effective working public relations.
  • Must be able to push, pull, move and/or lift a minimum of 50 pounds to a minimum height of 3 feet.




All full-time PLS employees are eligible for the following:

  • Major medical insurance
  • Dental Insurance
  • Basic life insurance
  • Long term disability
  • Voluntary Short term disability
  • Voluntary term life insurance
  • 403(b) retirement plans
  • Employee assistance program
  • Flex spending account
  • Vacation pay, sick pay and holiday pay