Community Marketing Director

Grand Rapids, Michigan, United States Full-time

Providence Life Services offers a full range of services for families who need retirement living, assisted living, rehab, skilled nursing, and more. Emerald Meadows, located in Grand Rapids, Michigan, our Assisted Living and Memory Care Community is seeking a full-time Community Marketing Director.  


The primary purpose of this job position is to build, achieve, and maintain full census by developing relationships, selling the community, performing external marketing and outreach to local businesses, churches, government agencies, and referral sources.  This position provides prospective residents and/or responsible parties with appropriate information and assistance in choosing an Assisted Living Community.   

Summary of essential job functions

Community Marketing Director is responsible for generating inquiries, handling prospects, conducting tours, entering and utilizing data entered into the lead management system and all other activities necessary to achieve budgeted census goals.

  • Responsible for accurately capturing and analyzing all inquiries into the Community via the lead management system according to corporate standards and on a daily basis
  • Handle all inquiries to the community via multiple sources including web, phone, referrals or walk-in.
  • Must be able to quickly establish rapport and complete a thorough discovery to address prospect needs.
  • Conduct tours of the community and understand the capabilities, levels of care and unique aspects of the community/brand.
  • Able to effectively overcome objections and ask for the business.
  • Keep up-to-date on competition including strengths and weaknesses. Identify ways to overcome objections.
  • Conduct personal follow-up with prospects and/or responsible parties.
  • Follow the prescribed sales processes, including the admissions process for complete and accurate paperwork submission.
  • Actively participate in generating resident and prospect referrals.
  • Actively schedule, manage and participate in community outreach to build brand awareness, foster partnerships and leverage relationships for census growth.
  • Submits press release ideas to Director of Communications regarding all newsworthy items and events of public interest.
  • Submits ideas to the Director of Communications regarding all social media campaigns and actively promotes the community on social media.
  • Submits weekly reports to Community Manager and Regional Marketing Director on the status of admissions and marketing activities for the week.
  • Practices prudent fiscal management and closely monitors budget for marketing purposes.
  • Develops and coordinates community-based education seminars and lectures.
  • Advises the Community Manager, Department Directors/Supervisors, etc., regarding the specific public relations matters for the community.
  • Maintains a good public relations program that serves the best interest of the community
  • Comply with HIPPA regulations as it applies to the industry with special regards to resident privacy. 
  • Support creating a culture where the business decisions made in this position, along with individual employee engagement, drive top-line revenue and occupancy.
  • Assist with all aspects of the resident move in experience.

Skills necessary

  • A Bachelor’s Degree from an accredited college/university or equivalent preferred.
  • Must possess three to five years sales experience, preferably in health care services, senior living or customer service.
  • Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations etc., as they relate to senior living.
  • Must possess the ability to plan, organize and effectively present ideas and concepts to community groups/agencies.
  • Must possess the ability to communicate effectively, orally, and in writing.
  • Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Community Manager.
  • Must be detail oriented.
  • Must have excellent computer skills and can use Microsoft Office Suite.
  • Must be tech savvy in regards to mobile technology and posting on social media.
  • Must be a good listener, have empathy, be focused on the prospect
  • Must be able to work cooperatively with an interdisciplinary team.